This pillow is fairly soft, yet supportive. I just wish the head cradle dipped down a bit lower, and was a bit softer. I wake up on my back, and my head seems to be pushed forward a bit more than I'd like. SO close though!! Disclaimer, I do have a very soft bed, so my body sinks down further. Maybe Dosaze could make an even softer, lower profile version for plush bed sleepers. Still in search of the perfect pillow with the soft, cloud like head cradle.